UConn women’s basketball star Sarah Strong signs NIL deal with Jordan Brand

Whatever it is, Sarah Strong has it.

The UConn women’s basketball sophomore has been a star since the moment she stepped on campus, earning National Freshman of the Year and All-American honors and playing a major role in delivering the Huskies their 12th national title.

The Jordan Brand recognized that, and on Monday it announced an NIL partnership with her, as part of the company’s ‘Class of 2025’. Strong’s deal was announced along with deals with Syracuse men’s freshman star Kiyan Anthony (son of Carmelo), and Duke’s Cameron Boozer and Cayden Boozer (sons of Carlos Boozer).

“Jordan Brand Basketball is welcoming elite hoopers Sarah Strong, Kiyan Anthony, Cameron Boozer and Cayden Boozer to its decorated roster of NIL athletes,” Jordan Brand said in a release. “Each player grew up deeply embedded in the game and ascended to its highest youth ranks while embodying greatness on and off the court.”

“Being part of Jordan Brand is honestly a huge honor,” Strong, who grew up in North Carolina, said. “Jordan is a symbol of greatness and confidence, so being part of the family feels very surreal.”

Strong is off to a– well, strong start to the season, averaging 18.8 points, 9.8 rebounds and 5 assists while shooting a blistering 58.2 percent from the field.

The 6-2 forward was effectively the No. 3 option on last year’s national championship team, but anyone who watched those Huskies could tell that she was capable of much more than that. This year, she’s taken on a co-leader role with Azzi Fudd, and has the No. 1 Huskies the current favorite to capture another national title.