(Lorenzo Gordon)Eben Novy-Williams and Scott SoshnickThu, November 27, 2025 at 11:00 AM UTC·1 min readOn the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the evolution of Thanksgiving and Black Friday as must-watch live sports holidays.
The NFL has long dominated Thanksgiving, and will have three games on Thursday once again. The afternoon one, a CBS showdown between the Dallas Cowboys and Kansas City Chiefs, is expected to break some viewership records. The current high water mark for an NFL regular-season game was the the 42.06 million that watch a Giants-Cowboys Thanksgiving game on Fox three years ago.
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The day after Thanksgiving, known colloquially as Black Friday, is considered one of the biggest shopping and ecommerce days of the year. It’s also a big sports day, and Amazon is leaning into both. This year Amazon will have 15 straight hours of live sports coverage, including a golf skins exhibition, an NFL game and a pair of NBA contests. Sportico wrote earlier this week about the many ways Amazon is flexing its ecommerce might as part of that slate.
They close by talking about Sophie Cunningham and Project B. Cunningham was one of the WNBA’s viral stars this year, becoming a household name across much of the country. She announced this week she was signing with Project B, another offseason pro women’s league that is dramatically shifting the economics for the sport’s best players.
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