- GOOG -1.04%
Shares in Alphabet Inc (Nasdaq: GOOG), the company better known as Google, are rising again in premarket trading today.
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The stock is currently up by more than 4% following yesterday’s rise of 6.2%. If those gains hold, Google could be set to become the world’s next company with a $4 trillion market cap today.
Here’s what you need to know.
Why are GOOG shares rising?
Shares in Alphabet have had a stellar run as of late.
Yesterday, they rose more than 6.2%. Over the past five days, they have been up more than 11.5%. Over the past month, they have jumped more than 22%. And over the past six months, they have been up more than 87%.
And that’s before today’s further 4% gain in premarket trading.
So why is Alphabet’s share price jumping recently, particularly over the past week?
There’s one big reason: artificial intelligence. But the company’s boost from AI is the result of two different factors.
The first: Last week, Google released Gemini 3, its proprietary AI chatbot and LLM. Industry watchers and consumers have widely praised the model for its speed, performance, and capabilities, which, in many tests, have outperformed OpenAI’s ChatGPT-5.
Gemini 3’s capabilities and Google’s decision to quickly integrate it into Search helped spur the stock higher last week.
But that isn’t the only AI boost Google that has gotten recently.
On Monday, the Information reported that Facebook owner Meta is considering using Google’s AI chips in its data centers in 2027—a deal that could be worth billions to Google.
Google’s AI chips are the company’s tensor processing units (TPUs). Google’s TPUs have been around for nearly eight years now, but, as CNBC noted, the company has recently begun designing them to handle AI tasks with efficiency in mind.
Meta is one of the largest buyers of components that go into AI infrastructure, and Nvidia is the leading provider in supplying AI chips.
If Meta is considering opting for Google’s TPUs over Nvidia’s AI chips, it suggests the company has confidence that Google’s chips are more than suitable for powering its data centers.
If that’s the case, Google could be set to become a serious competitor to Nvidia in the AI hardware race. Indeed, Google investors seem to be celebrating that this morning.
Meta did not immediately reply to a request for comment.
A Google spokesperson told Fast Company that “Google Cloud is experiencing accelerating demand for both our custom TPUs and NVIDIA GPUs; we are committed to supporting both, as we have for years.”
Story ContinuesGoogle could become the next $4 trillion company
As of yesterday’s market close, Alphabet had a market cap of roughly $3.84 trillion, making it the third-most valuable company after Nvidia and Apple, both of which are currently valued at more than $4 trillion.
But already in premarket trading this morning, GOOG shares have risen by more than 4%.
The company’s share price needs to rise by just under 5% over yesterday’s close to reach a market cap of $4 trillion. If it does that, Google would become just the fourth company to ever reach that milestone, following Nvidia, Microsoft, and Apple. (Microsoft’s valuation has currently sunk back below $4 trillion).
Given that Google’s stock price is already up around 4% in premarket this morning, it’s possible, but not guaranteed, that the search giant could cross the $4 trillion market cap before markets close today.
Google is the best-performing Magnificent 7 stock of the year so far
Google hasn’t had just a great run as of late. When you look back at the company’s stock price performance since 2025 began and compare it to the other companies in the Magnificent 7, Google is far and away the best-performing stock in the group so far this year.
As of yesterday’s closing price of $318.47 per share, GOOG shares were up over 87% since the year began. Here’s how that compares to the other Magnificent 7 stocks:
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Alphabet Inc. (Nasdaq: GOOG): up 87.79% year to date (YTD)
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NVIDIA Corporation (Nasdaq: NVDA): up 35.94% YTD
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Microsoft Corporation (Nasdaq: MSFT): up 12.46% YTD
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Apple Inc. (Nasdaq: AAPL): up 10.18% YTD
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Meta Platforms, Inc. (Nasdaq: META): up 4.70% YTD
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Tesla, Inc. (Nasdaq: TSLA): up 3.45% YTD
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Amazon.com, Inc. (Nasdaq: AMZN): up 3.14% YTD
Investors will be keenly watching where Google’s stock price goes from here. It’s impossible to predict which direction that will be, but as of this writing, GOOG is so far the clear winner as far as stock price gains go among the Magnificent 7 in 2025.
This post originally appeared at fastcompany.comSubscribe to get the Fast Company newsletter: http://fastcompany.com/newsletters
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