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Casandra Ronning
Published 53 minutes ago
Casandra Ronning is a staff writer for Screen Rant's anime section. Since mid-2024, she has dedicated herself to expanding her knowledge and experience in the entertainment industry. She is most proud of conducting an exclusive interview with popular voice actor Stephanie Nadolny.
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Social media has recently exploded following Amazon’s rollout of more AI-generated anime dubs. The rollout initially began in a pilot program that started in March 2025 for select films and series, however, as of November 2025, it has expanded to include anime series, including Banana Fish and No Game No Life.
Fans and voice actors have shared their frustration and anger at Amazon online, criticizing the use and implementation of AI dubs on its platform. In rolling out more AI-generated content, Amazon is raising serious ethical concerns along with uncomfortable questions about what this brand values and what it is willing to compromise.
Amazon Is Rolling Out AI-Dubbed Content
Schwi from No Game No Life Zero
After viewers discovered that Banana Fish, a series known for its emotional weight, complex characters, and intense narrative, fans and voice actors alike took to social media to share their disdain for the decision. Clips quickly spread online, with many criticizing the poor quality of the dubs and the implications of the decision to use AI-generated English dubs.
Many were quick to point out that the AI-generated voices were flat, hollow, and lacking the emotion and expression that many stories demand. For Banana Fish, scenes that are built on trauma, conflict, and vulnerability lose weight, turning into a lifeless delivery. Many characters under the AI content sound strikingly similar and blur together, further diminishing the series’ work.
With Banana Fish’s emotional and thematic intensity, it's arguably one of the very worst series to even consider AI-generation to be a remotely good idea. Replacing voice actors with AI that falls flat rips away the series' artistry and undercuts its very foundation. It leaves viewers feeling as though the series is a shell of what it truly is.
AI-generated dubs have also surfaced for No Game No Life, a series that already has an established English dub and a strong fan base, with many clips showing how damaging the AI voices are to the series. Amazon’s shift to including AI-dubbed content is a blatant insult to the craft and community alike, with egregious implications.
AI Dubbed Anime Is an Insult to Anime and the Community
AI-dubbed anime strips away the emotional depth that gives the medium power. Performances from voice actors provide texture, layers, and bring moments of tension and vulnerability to life in a way that AI can’t replicate. In Banana Fish and No Game No Life, audiences have already expressed their disgust regarding the disconnection from the artistry that defines the series.
The creative damage of AI-generated dubbed content extends far beyond poor delivery and diminished expression. It’s an insult to the work, the creator, those who put time and effort into turning the series into a reality, and the audience who watches it. Removing human voices from a series drains the meaning of the work and harms the original.
For voice actors, the shift to AI-generated voices comes across as dismissive of their craft. Many voice actors spend years mastering skills that bring characters to life, often working through emotionally demanding material and putting their entire selves into performances. Replacing their labor with automated output makes it seem as if Amazon is communicating that it’s expendable.
Amazon’s use of this content disrespects every artist involved in the project and offends both fans and casual viewers as well. It implies that Amazon values efficiency more than storytelling, art, and people, especially when beloved titles already have an established English cast. Choosing to replace work with AI shows a clear disregard for the medium and the community.
Amazon Has the Resources To Employ Real Voice Actors
What makes the situation more infuriating is that Amazon operates on a scale that few companies on the planet can match. Amazon generates tens of billions in annual profit and hundreds of billions in sales, with its valuation comfortably in the multi-trillion-dollar range. With resources of that magnitude, the company is more than capable of employing real voice actors.
Instead, Amazon has essentially announced to its consumers that it is unwilling to do so, making the active choice to funnel its energy into AI-generated slop that undercuts its own releases like Banana Fish. Rather than providing a thoughtful English dub that could handle the series’s themes with care, the company took a shortcut that diminished the material and alienated viewers.
However, Amazon has made the decision to ignore all that, speaking volumes about the brand’s values.
Even if Amazon couldn't hire established, talented voice actors (a baffling hypothetical), there are countless emerging actors eager for opportunities. New talents are often actively seeking to build resumes and strengthen their portfolios by gaining experience on notable projects. Offering them work would have strengthened the dub, supported the industry, and cost Amazon little in the grand scheme of things.
However, Amazon has made the decision to ignore all that, speaking volumes about the brand’s values. By choosing AI-generated dubs, Amazon communicated to its consumers that quality, artistry, and community investment were secondary concerns that they refused to prioritize, despite their ability to do so.
AI Dubbing Is a Horrendous Affront to the Medium That Can’t Be Supported
AI dubbing cuts directly into the emotional core of anime storytelling, flattening performances that rely on depth and emotion. When characters are detached from their own experiences, the impact of the story weakens. This reduction is something that AI will never be able to bridge, as AI can never replace human voices and art.
Anime is shaped by the collaboration of writers, directors, actors, and engineers who all contribute to the story’s impact and meaning. Replacing a major piece of that process with AI dismisses the craft and all those involved entirely, essentially telling artists that their contribution is replaceable, no matter the quality of the output.
It even sets a concerning precedent that, if not addressed now, may become more common in the future and encourage greater AI use in art. Audiences have been quick to express their disappointment, anger, and frustration with Amazon’s use of AI dubs. Many have even openly stated that they were immediately canceling their Prime memberships in protest.
AI-generated dubs are disrespectful to anime and the community that has grown around it. Audiences and voice actors alike have shared their stances on the issue, making it clear that they won’t accept shortcuts that disrespect the medium. Especially for a brand as large as Amazon, the decision to use AI dubs is nothing short of insulting and disrespectful.
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