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With stocks, crypto and numerous other investment options, who would have thought that gold — a precious metal used in trade for millennia — would be the one going “absolutely nuts” in 2025?
But that’s exactly what’s happening. Gold prices have surged 35% over the past year, recently topping the $4,000 per ounce mark. Rick Harrison, Gold & Silver Pawn Shop owner in Las Vegas, has noticed the trend firsthand.
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“My suppliers are limiting the amount of gold they will sell you, because they can't get any in. I mean, it's gone absolutely nuts,” Harrison said in an interview with Fox Business in February 2025.
Harrison, whose dealings at the pawn shop are featured on the popular History series Pawn Stars, believes there’s clear reason behind the surging demand for gold
“Remember, we live in a world where we're printing money like confetti, and it's getting a lot of people concerned,” he noted. “The government's number one line item now is interest on the debt — it’s $36 trillion. I mean, you're never going to be able to pay that off. So the only way to pay down the debt is either inflate the money supply or monetize the debt, which causes inflation anyway.”
The U.S. national debt — the total amount of outstanding borrowing by the U.S. federal government — has reached $38.36 trillion as of November 2025. Last year, it made headlines when interest costs on the national debt surpassed spending on defense and Medicare.
But Harrison isn’t entirely off base — the world’s central banks have been stockpiling gold. In 2024, they added 1,045 tonnes to global reserves, marking the third consecutive year of net purchases exceeding 1,000 tonnes, according to the World Gold Council.
While purchasing gold might be becoming more difficult in some places, adding it to your portfolio is still surprisingly easy. Here are three simple ways to gain exposure.
Buy gold bullion
Harrison acknowledged that people are buying gold today because “it’s a hedge against inflation”.
Unlike fiat currencies, gold can’t be printed at will by central banks, making it a time-tested store of value. One of the most direct ways to invest in gold is by purchasing physical bullion in bars or coins.
Story ContinuesThese days, you don’t even have to go to a bullion shop — or wait in line at a pawn shop — to buy precious metals. Many online platforms offer a wide selection of gold and silver bars and coins and fair pricing.
Invest in gold stocks and ETFs
Gold mining companies offer another way to gain exposure to the precious metal. When the price of gold rises, miners tend to enjoy bigger profits, potentially boosting the value of their shares.
Adding goldmining companies to one’s portfolio can provide diversification. However, keep in mind that doing so also exposes investors to stock market risks and the performance of the underlying companies.
Meanwhile, there are Exchange-Traded Funds (ETFs) that track the performance of gold. These ETFs aim to mirror the price movements of gold by holding physical gold or gold futures contracts.
Not sure which path is right for you? It might be time to connect with a financial advisor through Advisor.com.
With Advisor.com, you can find the best advisor for your needs — both in terms of what they can offer your finances, and what they’ll charge to work for you.
Advisor.com is a free service that helps you find a financial advisor who can co-create a plan to reach your financial goals. By matching you with a curated list of the best options for you from their database of thousands, you get a pre-screened financial advisor you can trust.
You can then set up a free, no obligation consultation to see if they’re the right fit for you.
Read more: Warren Buffett used 8 solid, repeatable money rules to turn $9,800 into a $150B fortune. Start using them today to get rich (and stay rich)
Invest in a gold IRA
Individual Retirement Accounts (IRAs) are a popular way to save for retirement, offering tax advantages that can help grow your savings over time.
Traditional IRAs allow you to contribute pre-tax income, with taxes deferred until you withdraw the funds during retirement. Roth IRAs, on the other hand, involve contributions made with after-tax dollars, providing tax-free growth and tax-free withdrawals in retirement.
A gold IRA is one option for building up your retirement fund with an inflation-hedging asset.
Opening a gold IRA with the help of Goldco allows you to invest in gold and other precious metals in physical forms while also providing the significant tax advantages of an IRA.
With a minimum purchase of $10,000, Goldco offers will [match up to 10% of qualified purchases in free silver
If you’re curious whether this is the right investment to diversify your portfolio, you can download your free gold and silver information guide today.
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This article provides information only and should not be construed as advice. It is provided without warranty of any kind.
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